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|a 659.2
|2 21
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| 100 |
1 |
|
|a Newsom, Doug.
|
| 245 |
1 |
0 |
|a Public relations writing :
|b form and style /
|c Doug Newsom, Bob Carrell.
|
| 250 |
|
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|a 6th ed.
|
| 260 |
|
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|a Belmont, Calif. :
|b Wadsworth,
|c ©2001.
|
| 300 |
|
|
|a xviii, 494 pages :
|b illustrations ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Wadsworth series in mass communication and journalism
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing to clarify and simplify the complex: style and content -- Grammar, spelling and punctuation -- Memos, email, letters, reports and proposals -- Backgrounders and position papers -- News releases for print media -- News for broadcasting -- Features for print and broadcasting -- Message design concepts -- Writing advertising copy -- Writing for web sites -- Campaign writing and media kits -- Speeches and other presentations -- Newsletters -- Brochures -- Magazines and annual reports -- Crisis communication.
|
| 650 |
|
0 |
|a Public relations.
|
| 650 |
|
0 |
|a Public relations
|x Authorship.
|
| 650 |
|
0 |
|a Business writing.
|
| 650 |
|
0 |
|a Journalism.
|
| 650 |
|
2 |
|a Journalism
|
| 650 |
|
2 |
|a Public Relations
|
| 650 |
|
6 |
|a Relations publiques.
|
| 650 |
|
6 |
|a Style commercial.
|
| 650 |
|
6 |
|a Journalisme.
|
| 650 |
|
7 |
|a public relations.
|2 aat
|
| 650 |
|
7 |
|a journalism.
|2 aat
|
| 650 |
|
7 |
|a Business writing.
|2 fast
|0 (OCoLC)fst00842936
|
| 650 |
|
7 |
|a Public relations.
|2 fast
|0 (OCoLC)fst01082892
|
| 650 |
|
7 |
|a Public relations
|x Authorship.
|2 fast
|0 (OCoLC)fst01082895
|
| 700 |
1 |
|
|a Carrell, Bob.
|
| 830 |
|
0 |
|a Wadsworth series in mass communication and journalism
|
| 999 |
1 |
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|l 991002316259703691
|s ISIL:US-MNSST
|i University of St. Thomas, O'Shaughnessy-Frey Library
|t BKS
|a MAIN
|c HM1221 .N478 2001
|b 30516021195754
|x BOOK
|y 23239641270003691
|p LOANABLE
|