Fast food, fast track : immigrants, big business, and the American dream /
Takes readers into New York's diverse immigrant neighborhoods to show how the corporate fast-food industry adapts its business to fit each neighborhood's unique cultural needs & desires. Hailing from China, the Caribbean, Latin America, and India, a colorful sea of faces has taken its...
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Format: | Book |
Language: | English |
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Cambridge Mass. :
Westview Press,
2002.
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Table of Contents:
- 1. Searching for the American Dream
- 2. It's in the Neighborhood: Race, Place, and the Importance of Culture
- 3. Word of Mouth and Getting Your Foot in the Door: Qualifications, Recruitment, and the Path to a Fast Food Job
- 4. Day Off, Nothing! The Work's Got to Be Done: Flexibility and Work Time
- 5. Pop-o-matic Grills and Redefining Skill: Technologies and Divisions of Labor
- 6. It's Hard to Get These Kids to Smile: Managing thc Fast Food Personality
- 7. Problems on the United Nations Team: Ethnic Conflicts and Interactions
- 8. Up the Ladder or Down: A Question of Mobility
- 9. Flipping Burgers in a Melting Pot? Looking Ahead to a More Multicultural Society.