7 secrets of marketing in a multi-cultural world

7 secrets of marketing in a multi-cultural world /

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Bibliographic Details
Main Author: Rapaille, Gilbert C.
Format: Book
Language:English
Published: Provo, Utah : Executive Excellence Pub., c2001.
Subjects:
Social values > Cross-cultural studies.
Culture.
Export marketing > Cross-cultural studies.
Description
Physical Description:303 p. ; 24 cm.
ISBN:1890009741

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