Frederic Warde

Frederic Warde (July 29, 1894 – July 31, 1939) was a book designer, editor, and typography designer. One of the great book designers of the twentieth century, Will Ransom described him as "a curious blend of romantic idealism and meticulous practicality." In describing his own work, Warde stated, "The innermost soul of any literary creation can never be seen in all its clarity and truth until one views it through the medium of the printed page, in which there must be absolutely nothing to divide the attention, interrupt the thought, or to offend one's sense of form." Provided by Wikipedia