Bernd Schmitt
Bernd Herbert Schmitt is a professor of international business in the marketing department at Columbia Business School, Columbia University in New York. He is known for his research and books, as well as speaking and consulting on customer experience, customer happiness, branding, innovation. He is noted for his work in Asia on Asian markets and consumers. He wrote several influential books in these areas like ''Experiential Marketing'', ''Customer Experience Management'', ''Big Think Strategy'' and ''Happy Customers Everywhere''.He holds a PhD in Psychology from Cornell University and joined Columbia in 1988. In 2011, he also became the Executive Director of the [https://web.archive.org/web/20120318195958/http://www.aci-institute.com/ Institute on Asian Consumer Insight (ACI)] in Singapore, funded by the Singapore Economic Development Board (EDB) and Nanyang Technological University (NTU).
Schmitt has done research, teaching and consulting in many parts of the world, especially in Asia. From 1996–2000, he was the head of marketing at The China Europe International Business School (CEIBS) in Shanghai and held the first marketing chair ever in China. He has also held visiting appointments and short-term teaching appointments at M.I.T, the University of Michigan, Yonsei University in South Korea, Hong Kong University, the Hong Kong University of Science and Technology, the University of Munich in Germany and Jagiellonian University in Poland. Provided by Wikipedia
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Big think strategy how to leverage bold ideas and leave small thinking behind by Schmitt, Bernd
Prince Frederick, MD : Recorded Books, 2008Call Number: Loading…
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Big think strategy : how to leverage bold ideas and leave small thinking behind by Schmitt, Bernd
Boston, Mass. : Harvard Business School Press, 2007Call Number: Loading…
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Happy customers everywhere : how your business can profit from the insights of positive psychology by Schmitt, Bernd
New York : Palgrave Macmillan, 2012
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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands by Schmitt, Bernd
New York : Free Press, 1999Call Number: Loading…
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There's no business that's not show business : marketing in an experience culture by Schmitt, Bernd
Upper Saddle River, N.J. : Prentice Hall Financial Times, 2004Call Number: Loading…
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Happy customers everywhere : how your business can profit from the insights of positive psychology by Schmitt, Bernd
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Customer experience management : a revolutionary approach to connecting with your customers by Schmitt, Bernd
New York : Wiley, 2003Call Number: Loading…
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Build your own garage : blueprints and tools to unleash your company's hidden creativity by Schmitt, Bernd
New York : Free Press, 2001Call Number: Loading…
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Marketing aesthetics : the strategic management of brands, identity, and image by Schmitt, Bernd
New York : Free Press, 1997Call Number: Loading…
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Big think strategy how to leverage bold ideas and leave small thinking behind by Schmitt, Bernd
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The psychology of the Asian consumer
New York : Routledge, 2015Other Authors: “…Schmitt, Bernd…”
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