Jay Conrad Levinson
Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book ''Guerrilla marketing''.He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson (now known as JWT) as Senior Vice President. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. Provided by Wikipedia
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Marketing du kích trong 30 ngày
Hà Nội : Nhà xuất bản Lao động-xã hội, 2008Format: Book
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Guerrilla marketing for coaches : six steps to building your million-dollar coaching practice
New York : Morgan James, 2012Format: Book
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Guerrilla marketing in 30 days
[Irvine] : Entrepreneur Media, Inc., 2014
Third edition.Format: Book
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The way of the guerrilla : achieving success and balance as an entrepreneur in the 21st century
Boston : Houghton Mifflin Co., 1997Format: Book
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Guerrilla marketing on the Internet : the definitive guide from the father of guerrilla marketing
[Irvine, CA] : Entrepreneur Press, 2008Format: Book
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Guerrilla marketing remix : the best of guerrilla marketing
Irvine : Entrepreneur Press, 2011Format: Book
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Guerrilla creativity : make your message irresistible with the power of memes
Boston : Houghton Mifflin, 2001Format: Book
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Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits
[Irvine, California] : Entrepreneur Press, 2010Format: Book
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Guerrilla marketing : secrets for making big profits from your small business
Boston : Houghton Mifflin, 1998
Third editionFormat: Book
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Guerrilla marketing online : the entrepreneur's guide to earning profits on the Internet
Boston : Houghton Mifflin, 1995Format: Book
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Guerrilla advertising : cost-effective techniques for small-business success
Boston : Houghton Mifflin, 1994Format: Book
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Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank
Boston, MA : Houghton Mifflin, 1999Format: Book
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Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job
Hoboken, N.J. : John Wiley & Sons, 2009Format: Book
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Guerrilla marketing : secrets for making big profits from your small business
Boston : Houghton Mifflin, 1993
Completely rev. and updated for the 90's.Format: Book
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Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today
Hoboken, N.J. : Wiley, 2011Format: Book
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Guerrilla marketing goes green : winning strategies to improve your profits and your planet
Hoboken, N.J. : Wiley, 2010Format: Book