Showing 1 - 6 results of 6 for search 'Blattberg, Robert C., 1942-', query time: 0.04s Refine Results
  1. 1
    Customer equity : building and managing relationships as valuable assets

    Customer equity : building and managing relationships as valuable assets by Blattberg, Robert C., 1942-

    Boston, Mass. : Harvard Business School Press, 2001
    Format: Book


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  2. 2
    Perspectives on promotion and database marketing : the collected works of Robert C Blattberg

    Perspectives on promotion and database marketing : the collected works of Robert C Blattberg by Blattberg, Robert C., 1942-

    Singapore : World Scientific, 2010
    Format: Book


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  3. 3
    Sales promotion : concepts, methods, and strategies

    Sales promotion : concepts, methods, and strategies by Blattberg, Robert C., 1942-

    Englewood Cliffs, N.J. : Prentice Hall, 1990
    Format: Book


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  4. 4
    Database marketing : analyzing and managing customers

    Database marketing : analyzing and managing customers by Blattberg, Robert C., 1942-

    New York : Springer, 2008
    Format: Book


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  5. 5
    The Economy in transition

    The Economy in transition

    New York : New York University Press, 1976
    Other Authors: “…Blattberg, Robert C., 1942-…”
    Format: Book


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  6. 6
    The Marketing information revolution

    The Marketing information revolution

    Boston, Mass. : Harvard Business School Press, 1994
    Other Authors: “…Blattberg, Robert C., 1942-…”
    Format: Book


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